What's your best growth / marketing tip?

Honestly the best decision I ever made (ingrowing my last startup to acquisition in 2020 and now my new one (https://backrightup.com) is what I can passive marketing - let people find you in the places they're looking for your solution. Google ads is an example of this. If you run a GitHub backups company and I search for GitHub backups and I find you the I'm warm already. The sale is easy. Marketplaces - my last business had no Google presence. I got $200k worth of business from listing my app in a marketplace. People search for solutions in them. Think Zapier. Aalesforce marketplace. Google Workspace marketplace. There are hundreds

Create lead magnets that complement your original product/service. And whenever possible, spend a lot of time in forming a funnel, take it slow and create long-term relationships with every stakeholder involved!

Hey Richard, this is a pretty wide-ranging tip, but in terms of socials, I've found that consistency is key. You can have all the best copy in the world but if people don't have the opportunity to see you regularly, it likely won't be read. So whether it's Twitter, Linkedin, or Instagram, consistent posting increases your chances of being seen but also sharpens your craft and messaging.

Branding and adding value to improve your customer journey may not give results instantly but will add up to give a compounded result later.

The best growth-marketing tip for me is «Launch again and again. Relaunch like a PRO.»

Use databoards! Utilise tools from companies like Data box, Tableau, Power BI to track and measure the performance of your marketing/growth strategies. You'd be surprised how often the data can differ from your 'estimate' about what is happening !

quality backlink and content that's all

As a maker, it is important to focus more on UX than adding tons of features. Sure, adding more features is good, but the first focus should be the ease of use. Simply creating a tool with all the features won't work unless it saves time & money, and takes less time to learn and use. In the case of marketing, I would say, create content that is helpful - if possible solution-focused content. And you should follow the What-Why-How clause when creating them. Basically, for any content you create, first mention what it is, why it is important, and how it can be done. It's even more effective if you can give a real-life example, or a hypothetical example to visualize the solution. This will create trust and authority, and people will listen to your advice and recommendations.

Focus on the good quality content that will solve the user's query, and focus on the intent-based. It should be correlated to the product as well.

A great product that can speak for itself.