When does an integration actually count as an integration?

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I keep seeing SaaS products advertise 30, 50, sometimes 100+ integrations.

But I am starting to think the number itself means very little.

There is a big difference between:

  • pulling some data from another product

  • triggering one basic action

  • supporting an actual end-to-end workflow

  • handling failures and edge cases reliably

For me, the third and fourth are where an integration starts becoming genuinely useful.

It has made me think that 5 deep integrations might create more value than 50 shallow ones.

How do other makers think about this?

At what point would you personally feel comfortable listing something as an integration?

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