Will AI take over digital marketing?

Just met an AI language specialist at a conference and we discussed that we're far away from great instant translation and nuance of writing copy BUT we are already seeing the easy creation of imagery working well. I think they'll be some weirdness for some years and then it's going to be extremely automated and then soon after people's interest in social media will wane.

There's a great story about how all the early great minds of AI/Deep learning left the Universities to join Google, Baidu etc. "Taking over" is a strong word but definitely enhancing.

Not fully, requires human input to do some action.

I think we may soon see backlash of AI-generated content when people realized the article they are reading sound incoherent and repetitive. They would put up mental filter to avoid them. AI is a good tool but it's important for marketers to use with caution, and always flex their editorial muscle before publishing. Or the tool needs to get better.

It won't take over but it can help marketers. Some tools which help in writing and designing can add to your creativity and get better results. Use them wisely, just don't get fully dependent on AI Tools.

Oh yes!!! 1. For starters, marketing content (text, images, videos) will largely be in the realm of AI. Content "creation" will be more like content editing / retouching. 2. AI will be used for hyper personalization. To the point that we'll start seeing native scenes in the movies you watch (custom to you), personalized stanzas in songs you listen to. 3. We'll start to see products being purchased by one's "digital self" more or less on it's own will. The marketers will need to woo your digital counterpart too - and we'll lot of AI running the background here! 🤯

It does feel inevitable in the long run.

Yes, particularly in areas that desperately need automation such as content marketing and SEO

I realy think so. Today, nothing can study and improve the UX as well as an AI, this science of UX is the absolute result of Marketing. So, in my opinion, it's like for calculations no brain can give a result as precise and fast as a program.

Instead of taking away, I think that marketing will get better with AI involvement. Marketing is one such area where human emotions come into play. So, I feel Ai might take way the whole marketing. However, Ai will take away repetitive tasks in marketing.