it all depends on what kind of audience you want to reach and what kind of content you want to publish. Long videos do best on youtube, short videos on tiktok, but the question is, are your potential customers on those platforms? What types of content do they want to receive?
I prefer Youtube for serious business as it has mature audience. I use commercial glass doors business and take it to new heights and on the other hand tiktok audience is not enough mature to get idea about any type of business.
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It depends on what you're focusing on and your target audience. If your product is for young people, you should use TikTok. YouTube is better for older audiences. Both Shorts and TikTok work well and perform excellently. I have my own advertising agency, and we use both social media platforms for various purposes.
If you adjust to trends and manage to "hack" algorithms, then you can easily go viral on TikTok. But it highllyyy depends on the product you are offering!
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