If you adjust to trends and manage to "hack" algorithms, then you can easily go viral on TikTok. But it highllyyy depends on the product you are offering!
To be fair I've been recording daily videos about building Uniflow for the last 600 days and on tiktok I have 5 times more followers then on Youtube. Still, somehow I think the numbers are super low as after 600 daily videos on tiktok I have 150 and on Youtube 21... :D :D I do something definitely wrong, so maybe I am not the best person to answer that question then.
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As a marketer, I strongly believe that any channel is good. Main point is to define ICPs and build solid CJM for each of your user cohorts and after that you will attract user through valid platforms.
YouTube for longer, informative content; TikTok for short, engaging, and trending content. Adapt to your audience.
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Depends on your audience.
TikTok - to build brand awareness among a younger demographic, not the best for conversions. However, with the recently launched TikTok Shops, this migh change.
YouTube - when you want to advertise directly to your targeted audience using specific keywords and search intent. Great for B2B or B2C and converts well if your ad and CTA is done right.
They have different audiences. First, decide where yours is.
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Well, in short and simple words, the decision between YouTube and TikTok for advertising or marketing any product depends on your target audience, content type, and marketing goals. YouTube is well-suited for longer, useful substance and has a different crowd, while on the other hand, TikTok is great for short, engaging videos, especially if you want to reach a younger demographic and capitalize on viral potential.
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