New small business tools by IFTTT - Run your business with HubSpot, Figma, and more
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A whole new stack of business tools just hit IFTTT. Connect HubSpot, Figma, Customer.io, Xero, FreshBooks, SendGrid, Apollo, and 13 more to automate the parts of running a business that eat up your time.
Whether you're onboarding a new hire, sending invoices, launching a product, or keeping your website up, it all runs once connected. Even your domain expiration won't catch you off guard. Hook it all up to Slack, Google Sheets, SMS, and more.
Replies
Love how clean the recipe cards look, the little if/then framing makes it instantly clear what each automation does without needing to open it up.
@z_ezgi10358 Thank you!
for actions that are hard to undo (like sending a message or triggering a smart lock), is there any built-in confirmation step before Claude actually fires the applet, or is that entirely up to how carefully the user phrases the request?
Hi @ulykbek11! Love this question!
Short answer: it's not left up to phrasing. Claude (via our MCP) always shows you the applet it's about to create and exactly what it will do, so nothing gets set up without you seeing it first. And for anything with physical or social side effects (smart locks, sending messages, etc.) you are notified whenever the applet runs. A first-class confirmation step before high-consequence actions fire is high on our list too. Appreciate you pushing on this! :pray:
These definitely look like a useful suite of additional tools for IFTTT. Have used the product on and off for many years, but I have often struggled to find the right combination of tools to be genuinely useful. The additions in this release would certainly have made a difference in previous roles. Congrats.
Hey@martin_tanner ! Love to hear that you've been using IFTTT throughout the years! We're always looking at adding new services, triggers, queries and actions to our suite of integrations so if anything your workflows ever need that we don't support always feel free to reach out, and we're more than happy to try build it where possible!
For a small community/launch team this is the glue layer we always end up hand-rolling, wiring Linear or HubSpot events into a Slack channel without standing up our own webhook plumbing. The one thing I'd test first: when a downstream action fails (a SendGrid rate limit, or a Slack post to an archived channel), does the applet retry, surface the failure somewhere I'll actually see, or silently drop it? And since you asked, Discord as a first-class action (not just via generic webhook) would cover most of the community side for us.
@hazy0 I'll have someone from our product or engineering teams confirm the failure/retry. We do have Discord actions! https://ifttt.com/discord
Great expansion to your automated platforms. Currently I tend to use a competitor of yours for these sorts of tasks but given you have Xero now I will be experimenting with IFTTT a bit moving forward. Given the growth of agentic/automated development, I am wondering if we can expect payments automation through your tools?
ie. IF invoice received > Pay from X
@jhooley That's a great question! Some of our existing tools, like Stripe, have actions like "Create a payment link". Would that work for the flow you have in mind?
The MCP path is what caught my eye, since you now have Claude composing applets across 20-odd services. When we exposed a big pile of tool integrations to an agent over MCP, the failure wasn't a single action erroring, it was the model confidently wiring up a plausible-but-wrong pair when two services had near-identical capabilities (a 'post message' living in both Slack and Discord, say). The preview step catches the obvious mis-wires, but does the MCP hand the model enough per-service context to disambiguate before it even proposes the applet?
Yes! I love this framing and suite of tools for workflows and business automation. Timely. Looking forward to digging into it.
The domain expiration trigger alone is worth installing this for - that's the kind of thing that never surfaces until it's already broken something. Between invoicing, onboarding, and keeping a website up across a few different companies, most of my "running the business" time is just remembering which system to check. Connecting Xero and FreshBooks into one automation layer instead of checking each dashboard separately is a real time save.
the domain expiration trigger is the kind of thing that sounds minor until it's the one that saves you. one thing I'm curious about since this is aimed at small businesses specifically: does stacking a few of these business integrations (Xero, HubSpot, SendGrid, etc all running applets at once) push you past the free tier pretty fast, or is the pricing actually built around running several of these together rather than the old one-applet-at-a-time IFTTT most people remember