Builder → Marketer

I’m a builder at heart. Started as a programmer, spent years shipping things, and learned performance marketing the hard way by building a D2C business from scratch.

While running 0→1 growth myself, I ended up deep in performance marketing, paid ads, and creative testing: not as theory, but because shipping and scaling demanded it.

One pattern kept repeating: as ads start working, ad creative execution becomes the bottleneck. Ideas exist. Data exists. But getting good variations out consistently, especially on Meta / Google ads breaks down.

I’m now building eonik, a performance marketing product focused on creative execution for D2C teams, while staying very hands-on and close to real operator workflows.

I still think like a engineer: build systems, reduce manual effort, iterate fast. If you’re running paid ads and feel constrained by creative bandwidth more than targeting, happy to exchange notes.