Gordon

Finance pro turned founder, 10+ years in β€” saying hello before we launch

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Hey Product Hunt πŸ‘‹

I'm Gordon. I've spent the last decade in FP&A, M&A integration, and middle-market banking before deciding to start Allontas with my co-founder, Parker.

Quick intro on what we're building, then a genuine question for the community.

Allontas is a budgeting app that starts with the grocery basket. The idea: most budgeting apps tell you what you've already spent. We help you plan before money moves. You build a grocery basket, the app compares it across major nearby stores, and you see the cheapest single-store and split-store options. You save the winning plan straight to your monthly budget, and when it's time to shop, you know what to expect at checkout β€” pricing comes from a maintained database, not estimates.

Then it connects to upcoming bills, planned events, and forward-looking projections so you stay ahead of the month instead of reconciling it afterward. Say your son's birthday is two months out, and you want to get him a PS5 β€” you add it to the calendar, the app pulls current pricing across retailers and slots it into your budget, and refreshes the price as the date approaches so your projection stays accurate. Lastly, Allontas surfaces spending trends and automatically suggests budget reallocations. The app catches drift early, so you adjust the plan instead of explaining it later.

We validated the concept with 364 households earlier this year. 73% rated it 4 or 5 out of 5 for interest, and grocery price comparison was the single most-requested feature, more than 4x anything else. The data was clear enough that we decided to move forward. We have a working proof of concept and are actively building toward launch with our developer. Funding the launch through Kickstarter in the coming weeks.

My actual question for this community:

If you've used budgeting apps before β€” Monarch, Copilot, YNAB, Rocket Money, Mint before it died β€” what's the thing they keep missing for you? I'd genuinely rather absorb hard-won lessons from this group than learn them the slow way.

Looking forward to being part of the community here.

More on what we're building (and the waitlist if anyone wants early access): https://www.allontas.com

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