Hi from Pakistan, I help local businesses get found on Google. Excited to learn from builders here

Hi everyone, I’m Samina. I work in SEO in Pakistan, mostly with small local businesses, and I’ve spent the last few weeks reading launches and forum threads here.

One thing I keep noticing is that many products ship fast and look great, but how people will actually find them is often decided last. In my own work I’ve seen the same thing with local businesses, where a good service still gets missed because nobody searches for it the way the owner expects.

I joined to learn how makers think about launching and growing, and to join discussions where I can be useful.

For the builders here:
when you launched, how did you think about getting found?
Was it search, communities, social, or something else, and what surprised you?