Hi, I'm João. I left a 20y career I was great at to build something I'm not sure I'm good at yet.

Hi Product Hunt 👋

I'm João, a brand creative consultant from Portugal, and a first-time tech founder.

For over 20 years, I worked around the world in brand consultancy for the world's largest clients, including Coca-Cola, HSBC, BMW, Bank of America, AT&T, Airbnb, and Vodafone. As a Creative Director, it was rewarding work, and I love it. But over time, one thing kept nagging at me.

Every project started the same way: with a significant budget of $300K+, a long timeline (often over 1 year), and a large team of specialists. The founders and small businesses I'd occasionally meet on the side? They needed the exact same thing: a solid brand strategy, clear positioning, a visual identity that actually meant something, and that responds to their goals and metrics, but the whole industry was built in a way that made it inaccessible to them.

I sat with that for a long time before doing anything about it.

18 months ago, I finally left consulting and started building BrandingStudio.ai. It's an AI platform that takes a business through brand strategy, identity, voice, and go-to-market in about an hour. The goal was simple: make what world-class agencies do, accessible to the people who actually need it most.

We're launching on March 9th. Honestly, I have no idea how it'll go.

I've been reading threads here trying to learn as much as I can before we go live. This community clearly knows more about launching than I do, and I'd rather admit that upfront than pretend otherwise. I've read Product Hunt guides and tips carefully.

If you've launched here before: what do you know now that you really wish you'd known going in?