Hi I‘m Karina, a growth hacker and AI beginner
Hi, I'm Karina.
By trade: growth. 13 years, 100M+ downloads along the way. Games, TikTok ads, B2B brand campaigns across 15+ markets. I work in English and Russian. (My English came from being yelled at by clients. Just kidding. Mostly.)
Now I run growth for an AI product. The paradigm hooked me before the job did: agents you brief and check in with, instead of magic you pray to. If it gets adopted, it takes a real class of busywork off people's desks. That "if" is my job now. And here's the plot twist: after 13 years in growth, I'm the AI beginner in the room. Not embarrassed about it. Honestly kind of thrilled. Being new means I get to ask the dumb questions out loud, and I'm the person who actually sticks around for the answers.
About me: I jump between hobbies like I'm testing the universe's wifi. I'll go deep on something random for fun, then forget it exists a week later. I love meeting people who build things, and I actually reply to comments. So say hi. Tell me what you're working on, I'll tell you what I'm learning. We can be beginners together.
Replies
Hi Karina! A solo app builder here who is the reverse of you: comfortable with AI, a beginner at growth. A dumb question back, since you offered. My app makes personalised songs, and I post short lyric clips on TikTok twice a day. One week of 14 clips came to about 3,550 views, 61 likes and zero comments, most clips between 244 and 336 views. Meanwhile paid ads showed that the people who pay are 35 and older and come for occasions like birthdays, not the young crowd TikTok tends to bring. With 13 years of TikTok ads behind you: would you keep organic posting for reach and point paid spend at the older audience, or is that splitting a small budget too thin?