New member - Aspire to build one person business
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Hey everyone - I am a business analyst/product owner with 11 years of experience. I want to build my own one peson business on product strategy. I have created a few offerings as well. but the challenge i am facing is i am not finding the users to whom i can interact and solve their problem and eventually turn them to my customers. basically i do not know how to find my audience. any idea how to proceed?
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Welcome. I sell an app, not a service, so take this as one builder's view. The thing that changed how I look for an audience was to stop looking for people and start looking for the questions they already type somewhere. For my app that meant the store search box: I research which phrases people actually search for and how I rank on them, and the copy follows the phrases, not my own idea of the product. For product strategy the search box is probably forums like this one, founders asking how to prioritise, what to build next, why nobody uses a feature. Answering those in public with specifics from your 11 years, one concrete example each, is slow, but every answer is a small proof of work that a cold message never is. Then the offering can be shaped around the questions that keep coming back.