Spent years in growth. Couldn't answer the simple stuff. Built a thing.

Hey everyone, Uday here. Launching my first product on PH this Monday and figured I'd say hello properly first.

Quick story on how I got here.

I've spent years leading Growth and Product across multiple categories. Walked into board/client/strategic meetings fluent in all product/marketing metrics.

Until someone recently asked something simple in a strategy meeting.

• "When buyers ask ChatGPT about our category, do we show up? and What's the traffic?"

  I'd smile. Say something confident. Go home and have no idea. It wasn't just that one question. It was a stack of them I couldn't answer.
  

• What are competitors actually running on Meta this week, what's the angle, what's working for them and what should we do? (I had setup one dedicated associate to analyze each competitor).
  

• Where are real buyers having conversations about our space, what are they saying, who do they trust, what's the sentiment.
  

• Which creators have my actual ICP in their audience versus just big follower counts.

These are the obvious ones. The questions a growth lead should answer in their sleep. But getting honest answers to all of them at once, every week, without a five-person team or a $25K agency, was always painful.

So we started building Revamio with a small team. The intelligence layer I wish I'd had when I was running growth.

Launching Monday. Genuinely nervous about it (is it going to be just another launch? is bugging me).

Two questions for the community since I'm here.

1. For other first-time launchers, what surprised you most on launch day, the thing no guide warned you about?

2. And for anyone running growth right now, which of those questions above keeps you up at night? Curious if I'm alone in this or if it's actually the universal pattern I think it is.

Glad to be here.