How to fail your audience research in 3 easy steps

8 years in the game and I’m still seeing founders make the same mistakes. If you want to build a strategy that fails, do this:

1. Trust a 1-sentence AI summary of 500 reviews.

2. Ignore the 'angry' comments because they ruin the average.

3. Build a persona based on 'vibes' rather than segmented data.

We’re launching LexiCore today to fight this. But I want to know: what’s the worst piece of marketing 'insight' you’ve ever received from an automated tool? Let’s share some horror stories.