LOCKET - AI retention team working 24/7
AI that predicts &prevents churn in real-time for DTC brands
Start new thread
Susie Kilcoyne

LOCKET - AI retention team working 24/7 - AI that predicts &prevents churn in real-time for DTC brands

by•
Your AI-powered retention team that works 24/7. What if you could stop a customer from leaving before they even think about it? Locket’s AI predicts churn and delivers hyper-personalised digital moments that make them stay. Retention will never be the same.

Add a comment

Replies

Best
Susie Kilcoyne
Maker
📌
Why I built Locket: Every DTC brand I talked to had the same nightmare: watching customers they loved just... disappear. They would spend hundreds acquiring a customer, only to lose them weeks later with zero warning. Traditional retention tools are reactive - they tell you churn happened, but never why or how to stop it. I knew with AI I could flip that script entirely. What makes Locket different: Instead of analyzing churn after it's too late, our AI agents live inside your customer relationships 24/7, understanding the actual human behind every interaction. We are not tracking clicks - we are understanding every day lives that affect purchasing decisions. The magic happens next... here are some examples: When our AI notices a customer mentioned losing their job in a support chat, their personalized store transforms into a "tough times" experience with payment plans and encouragement. When someone shares they are pregnant but anxious, they get a curated workshop on safe products and a gifting suite for peace of mind. Ecstatic about a promotion? Their experience becomes a celebration with exclusive launches and VIP access. It's like having an entire brand experience agency working 24/7 for every single customer. Your ecommerce store literally reshapes itself based on what each person is going through - grief gets gentle support content, celebrations get exclusive access, new parents get safety guides. We are not personalizing products. We are personalizing the entire brand relationship to match where someone is emotionally and practically in their life right now. What I'm most proud of: I have created AI that doesn't just predict churn - it predicts what customers need to feel truly seen and supported by your brand. The future where brands never lose customers they should have kept? We are building it. What questions do you have about predictive retention? 👇
Vatsal M

@susie_kilcoyne_ Your website doesn't tell anything about the product and also I found it very hard to understand about it from the attached images. Try to clear your messaging a bit. All the best!

Susie Kilcoyne
Maker

@vatsmi thanks for your message. There is a lot about the product on the site but thank you for taking the time!

Allie Sheehan

Finally, a tool that solves the retention problem in a way that actually makes sense. Locket’s AI-driven micro-experiences feel like the future of personalized marketing.

Lauren Uğur

Really impressed with Locket! It’s not just another analytics tool - it actively helps brands understand their customers and act in real time to drive loyalty...definitely a game changer!

Victoria Finlay

Upvoted! 🚀

As someone who’s been in the DTC space for a couple of decades, Locket feels like the future of personalised customer experiences.

Locket’s AI agents detect churn triggers and deliver hyper-personalized micro-digital experiences - this is a brilliant application of predictive AI.

Bazil Cromer

Most “retention tools” are about as exciting as a beige minivan stuck in rush-hour traffic—reliable, maybe, but you’d rather walk.

Locket, though? Locket doesn’t just fix retention, it launches it into orbit. It’s a flamethrower strapped to a marketing strategy. The AI-driven micro-experiences don’t feel like software; they feel like the future—loud, unapologetic, and tuned for maximum adrenaline. It’s the difference between a lawnmower and a jet fighter.

Caroline Taylor

Looooove! This sounds incredible and super useful in this space! Cant wait to see it in action! 🙌🏻

T A

This sounds very exciting!

BY RHONA X

As a CBD founder, I’m always looking for smarter ways to keep customers engaged. Retention is tough in this space, so I’m excited to see how Locket’s AI agents can personalise the experience and reduce churn.

Maggie Silver

Excited to support anything that works on DTC retention marketing!