Alain ABULAFYA

Most brands ignore this AI-powered growth lever in Google Shopping

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Everyone talks about AI bidding, smart campaigns, and automation inside Google Ads.

But there’s another AI-powered growth lever most brands ignore.

  • It’s not your bids.

  • It’s not your budget.

  • It’s not your targeting.

It’s your product feed.

If your titles, descriptions, and attributes are weak or poorly structured, performance is capped before the auction even starts.

We’ve been experimenting with AI-driven feed optimization — rewriting titles with search intent in mind, restructuring product data, and improving attribute clarity.

The interesting part?

In several cases, ROAS improved without touching bids.

I’m launching something tomorrow built around this idea.

Curious to hear from other founders and media buyers:

👉 How much time do you actually spend optimizing your product feed?
👉 Have you ever improved ROAS just by rewriting titles?

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