How we raised £250k before launch (UK-focused, step-by-step, with some hacks)
We just hit:
600+ people on the Meet-Ting waitlist
275+ invites sent
50+ meetings booked
~30 weekly actives using it regularly
I’ve just written up the full story of how we raised before our launch - including the hacks and step-by-step approach we used (UK-focused) - on my Substack.
I’m a first-time founder, so if this can save you hours of podcasts, GPT prompts, and late-night desk research, I hope it helps!
Here are a few highlights:
1) SEIS is a cheat code for UK founders
Lets you raise up to £250k with huge tax relief for investors + downside protection.
Get advance assurance before outreach - it makes the conversation easier and warmer.
2) LinkedIn as a dealflow tool
Search your 1st-degree connections for “angel” or “investor.”
DM with self-awareness (“this is awkward, but…”).
You’ll be surprised who replies.
3) The “team” slide matters more than you think
Past mentors -> small equity for advisor roles.
Signals credibility and plugs skill gaps early (for me: senior technical voices).
4) Build an investor FAQ doc
Capture every question after calls.
Sends a transparency signal and stops you repeating yourself.
5) Name the risks before they do
Ours: “What if Calendly or Google do this?”
Answer it straight - it builds trust.
The full post covers:
The POC that got early believers
Writing a deck that makes you pitch-ready
Momentum psychology in fundraising (from £0 to oversubscribed)
Landing $350k in Google Cloud credits
The boring-but-critical legal and insurance stuff
If you’re raising in the UK or thinking about it, hope it is useful: https://chiefting.substack.com/p/from-idea-to-250k-the-ting-journey
Happy to answer any UK-raise or SEIS Qs in the thread?



Replies
Super helpful write-up, Dan. Love how you broke it down into actionable steps rather than just “we networked a lot.” The SEIS/advance assurance angle really is a cheat code that a lot of first-time UK founders don’t realize until too late.
Curious—when you were reaching out via LinkedIn, did you find better traction with warm intros from mutuals or with the direct “this is awkward but…” DMs? I’ve seen both work, but the latter feels refreshingly honest.
Also +1 on the FAQ doc. I did something similar for Growstack and it saved me hours of repeating myself while building investor trust.