SaaS is getting easier to build. Getting users isn't.

Something I've realized while building Orbits:

The hardest part of building a SaaS today often isn't building the SaaS.

You can validate an idea, build an MVP, and launch much faster than you could a few years ago.

But after launch, you're faced with a different problem:

How do you consistently get the right people to discover your product?

It's easy to underestimate how much work this takes.

You need to create content, find the right channels, participate in communities, keep showing up, and do it all while you're still trying to improve the product.

That's the problem that led me to build Orbits.

I've had 9 founders testing it for the past 2 months, and a lot of what we're building now came from seeing how founders actually handle distribution.

The idea is simple: make the distribution side of SaaS less manual.

We're now opening it up publicly, and I'm excited to see where we can take it.

If you're building a SaaS, I'd love to hear:

What's the biggest challenge you've faced getting your first users?