Rohan Ajagekar

Palette - Thinking partner for your UX/UI Discovery phase

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The first AI tool for early-stage product discovery and decision-making. Palette helps you think before you build. Turn vague ideas into structured, UX-driven outputs like user personas, insights, features, etc. Test-drive your ideas with AI-simulated user personas. Collaborate and align early on user needs and generate contextual UI drafts, UI specification, and code. Paste directly into your product building workflows.

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Rohan Ajagekar
Hey Product Hunt 👋
 I’m Rohan, a designer and product founder. Over the last few years, I watched hundreds of AI tools promise to make product building faster. Almost all of them focused on one thing: generating UI. But the real struggle actually happens before UI.
 As designers, PMs, and founders, we get stuck in the messy middle: * What problem are we really solving? * Which users and use-cases actually matter right now? * What do we build first and what do we consciously not build? Palette exists for that moment. Palette is an AI-powered thinking layer that helps you turn vague ideas and half-formed briefs into clear product decisions before you open Figma. What you can do with Palette: * Clarify product intent * Define and update user personas, goals, and pain-points * Simulate research with user personas * Identify and document insights and trade-offs * Decide priorities with confidence * Convert UX context into UI-drafts, Design specs, and UI-code. Who it’s for * Founders building their first MVP * PMs navigating ambiguity and stakeholder noise * Designers who want clarity before execution * Teams tired of rework caused by poor lack of alignment Why I built this Speed isn’t the problem anymore.
Clarity is. Palette doesn’t replace designers or PMs.
It helps you think better so the things you build actually make sense. We’re launching early and would love your feedback.
 If you care about building the right product before building it fast, you’ll feel at home here. Thanks for checking it out ❤️
 - Rohan
Manish soni
Hey Product Hunt 👋, Most prompt-to-design tools just gives you a static image. We wanted to build something different - A platform that understands the structure of design. We’ve spent last few months fine tuning palette to ensure that output isn’t just good but functional for a designer’s actual workflow. Palette can help you eliminate the “blank screen” phase so you can jump straight into the high-value creative work. Would love to hear your feedback on what we have build. Let’s build something cool together! 🚀 - Manish
Bhuwan Mahato

This is really helpful when starting a new project. As a designer I often loose track of the process and I really liked how it generated the entire process flow and insights. This is really very helpful. Congratulations on the launch🎉

Rohan Ajagekar

@bhu_1 Thank you so much for the kind words! 🙌
That’s exactly the problem we built Palette for. Helping builders stay grounded in the process, not just the screens. Really glad the flows and insights helped, and appreciate you being part of the launch! 🚀

Trina Sen

Hello to all hunters on Product Hunt,

We launched yesterday, and we are grateful for the engagement that continues into today🔥.

Thank you to everyone who interacted with the product, and upvoted. I would love to hear your feedback- tell us what broke and what brought you delight!🌞

Veretennikov

The results look incredibly natural! 🎨 I've tried a few AI colorizers before, but they often struggle with skin tones or complex backgrounds. This seems to handle the nuances much better. Is it possible to tweak specific colors manually after the AI does its job?

Trina Sen

@new_user___01320260d255e238b775cd0 Hi Veretennikov, thank you for your encouragement!

Color palettes are a part of what we generate, and they can be tweaked, yes.

We specifically generate user research based on the kind of product you want to build, and then translate that into early UI drafts. The color palette we generate gets used in these UI drafts.

Did you mean to ask if these palettes can be tweaked?