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Davit Avoyan

Picsart Persona & Storyline - Design your AI influencer and create any story with it.

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Introducing Picsart Persona & Storyline: your new way of designing your AI influencer and creating any content with it. Persona — design your AI character (human, pet, mascot, or fictional). Try it: https://picsart.com/persona/ Storyline — create short-form clips, episodic series, or full narratives with that character. Same character in every scene. No camera required. Built for faceless YouTube, TikTok, and more. Try it: https://picsart.com/ai-story-gen...

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Davit Avoyan
Maker
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Hey PH, Today we're launching Persona and Storyline — your new way to design your AI influencer and create any content or narrative arc with it. Many people who want to build a content presence — influencer-style, educational, or narrative — don't want to be on camera. And with AI, the hardest part isn't making one cool image or clip. It's keeping the same character across scenes and formats. Most tools can't do that. Introducing Persona, a tool that helps you design your AI influencer. Create your digital character: human, pet, mascot, or fictional. One identity you control — look, style, vibe. Use it for social content, brand ambassadors, or as the star of your next series. Storyline — Create any content or narrative arc with the character you designed or any other. Short-form clips, episodic series, or full narratives. Same character in every scene — same face, same style — whether it's a coffee shop or a cyberpunk city. Built for faceless YouTube, TikTok series, explainers, and narrative content. The faceless content space is massive and growing. Creators want to scale without showing their face — for privacy, comfort, or creative freedom. We're making it possible to go from "I have an idea" to "I have a character and a series" without a production team or a camera. Persona and Storyline work together: design your character in Persona, then bring it into Storyline and keep it consistent across every frame. We'd love to hear what you make — and what you'd want next from AI characters and storytelling. **Try it:** [picsart.com](https://picsart.com)
Kimberly Ross

@davit_avoyan Hey Davit. This is super cool, can't wait to try it out. I'm curious about how customizable are AI influencers? & can users control things like style, mood, or personality traits?

Ruzanna Hunanyan
Maker

@kimberly_ross Hi Kimberly! Highly customizable - 22 distinct vibes, with control over hair, outfit, accessories, eye color, and more. Plus you can swap outfits and animate your character. Give it a try!

Victor N

Can you do this with existing personas, I mean real people? Like put myself in different scenarios?

Ruzanna Hunanyan
Maker

Great question! Right now, Persona is focused on AI-generated characters where you design the look, style, and vibe from scratch, giving you full creative control over a consistent digital identity. That said, bringing your own likeness into the experience is definitely on our radar. Thanks for the interest!

Neil Verma

I've been using Picsart for quite some time now, and I'm still in awe of how the platform constantly (and consistently) is still updating with new features. Congrats on the launch@davit_avoyan!

Abhinav Ramesh

This is amazing, something I've been looking for, an easy UI/UX for video editing

Maneshwar Holla

Been using Picsart since ages, solid product! Good to see them building AI features into it. All the best team :)

Viktor Shumylo

Interesting idea, consistency is definitely one of the biggest problems with AI characters. If I create a character in Persona, can I lock its identity so the face and style stay consistent across hundreds of videos and different scenes?

Davit Avoyan
Maker

@vik_sh yes, that's exactly how it works!

LBan

Great concept for creator marketing teams. Curious: what are the best practices you recommend to keep AI influencer content consistent across multi-post story arcs?

Nah Na
I wanted to make a persona with a photo of my cat, but there doesn’t seem to be an upload button. Hopefully this will be available in the future.
Ruzanna Hunanyan
Maker

@nah_na  Love that you want to bring your own cat into it! Right now Persona focuses on AI-generated characters, but uploading your own photo as a base is definitely on our radar.

Ruxandra Mazilu

If I understand correctly, with this feature, anyone could create an avatar for their product video, in case they don't want to be the ones showing up on camera? Would this be a potential usecase?

Also, congrats on the launch!

Ruzanna Hunanyan
Maker

@ruxandra_mazilu  yes, that's exactly how it works! You can design a character and use it across product videos, social content, or any format where you want a consistent face without being on camera yourself.