How do you turn customer questions into a week of social content?

One challenge I keep seeing while building @POSTIVA is that small teams often have useful things to share, but no simple way to turn them into a plan.

A starting point could be to collect questions from customer conversations, choose one theme for the week, and turn it into a few different posts. A person can then review each draft and add examples from their own experience.

I’m curious: where do your best content ideas come from? Customer questions, your own work, analytics, or somewhere else?