Dos and don'ts before the Product Hunt launch

It’s almost here for me. In three days, I’ll be relaunching a major update for the app I have been collaborating with, and I’ve set clear boundaries for myself about what I will and won’t do before the launch. I guess these are some general, unwritten rules I try to follow…

❌ Definitely DON’T:

• Accept offers from charlatans promising votes or engagement for money

• Send unsolicited messages begging for votes or support

• Spam other people’s posts with launch announcements

✅ Definitely DO:

• Politely ask in advance via messages if it’s okay to request support on launch day. If they say no, or don’t respond, don’t spam them = consent is everything

• Communicate about your launch on your own social profiles (especially effective if you’ve been building a community beforehand)

• Give honest feedback and try out products that interest you – it puts your face out there in a meaningful way

• Use internal company channels to announce the launch (e.g., include it in a newsletter, get support from coworkers in Slack, etc.)

Of course, this list could be longer, so you can help with this part too. 😄

Do you have your own personal rules for what to do – or not do – before a launch?