How to write a Product Hunt comment during the launch day?
First things first:
Don't write the comment during the launch day, but before (prepare everything in advance) 😀
Jokes aside.
⚠️ Anytime I see the launch without the first comment, it feels a little bit sloppy, and the product is not that trustworthy for me (this is just my perception).
Why is the first comment important?
It helps me to become more familiar with the product.
May contain information that does not fit in the PH launch layout.
What should the first PH launch comment be/what should it contain?
✅ A properly filled out profile of the commenter (more trust)
✅ The reason why the idea came about.
✅ An outline of the problem.
✅ What the tool can do / Benefits
✅ Or some kind of promotion
✅ A conclusion (it could be thanking someone, tagging them)
→ Try to break it down (for example, use bullet points for greater clarity)
→ Try to keep it short (people may not read a comment that is too long)
→ Make sure you follow the PH Guidelines and rules
Do you have any tips of your own, or did I miss something?
Write them in the comments.
Replies
Great advice! This is going straight into my file for my next launch. Which is coming soon... I swear ;-)
minimalist phone: creating folders
@danischenker Good, good! :D What are you about to launch? :)
@busmark_w_nika "about to" is probably too optimistic... But I am working on an idea management tool for makers and creative people, who have way more light bulb moments than time...
minimalist phone: creating folders
@danischenker aaa okay :) So when it is done, remind me in this comment again! :D :)
@busmark_w_nika I'll do that!
Nomadful
This information is super valuable! I'd also encourage solo makers to talk about their experience while building the product or tell a super short story that inspired them to create it. It's often the stories that give that human touch and trust to viewers (and potential clients).
minimalist phone: creating folders
@manuelzarroca Hopefully, you will apply these steps in your next launch :)
Brand Stori
Thanks for sharing this, @busmark_w_nika Nika - spot on!
I recently launched a product on PH and couldn’t agree more about the power of that first comment. A few quick additions from my side:
✅ Show some personality - even a simple “we’re thrilled to be here” helps humanize the team.
✅ Clarify use case with an example - especially helpful for niche or B2B tools.
✅ Include 1 visual or GIF if PH allows - motion grabs attention fast.
✅ Link to helpful docs, roadmap, or community (only if relevant - don’t overlink).
I’ve seen launches win or lose momentum based on how much effort went into the comment strategy.
Curious to hear what others have tested!
And if you’re launching soon, I'd be happy to swap feedback or upvotes. 🙌
minimalist phone: creating folders
@anuraag_tyagi These are top! I wish to pin them on top of this post! :)
Easymove
In a couple weeks i will launch https://shoporia.ai . Any recommendations how should i manage my product launch ?
minimalist phone: creating folders
@emin_aliyev How does this work, and what is it?
Easymove
@busmark_w_nika it is a AI visual customer advisor for fashion clothing brands that acts like in retail sales consultant
minimalist phone: creating folders
@emin_aliyev So basically it advises in creating a good outfit and where to buy it?
Easymove
@busmark_w_nika brands install it on their website, and this acts like in retails store sales consultant, helps to answer too all questions related to product, sizing, material, return, refund. Helps stores to optimize store front, catalog/inventory management. Also help to create good outfit, reference clothing that will fit you the best based on your height and weight .
Atlas
great advice!
minimalist phone: creating folders
@laura_cruickshanks Thank you! :) Hopefully it will help in next launch :)
Deamoy
Already collected these advice into my mind!
Big thx, Nika
really helpful! I’m running product operations for a new product, and after reading this, I realized I should refine the overall storyline.
minimalist phone: creating folders
@leah_l Happy that this offered you a new point of view :)
Learned a lot, thank you for sharing.