Aaron O'Leary

I write the Product Hunt newsletter. Here's how to get featured in it.

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Hey everyone 👋

I'm Aaron and for the last few years I've been writing the Product Hunt newsletters. That includes: our daily, weekly, developer tools, and AI tools ones. Every morning I look through the homepage to try and find the coolest products to write about and I want to share with you all what I look in a launch so you can increase your chances of getting featured!

  1. Uniqueness: It doesn't need to be a never before seen world-changing product. It just needs to do something unique. I'm not going to write about yet another social media scheduler unless it flips the script a little and does something interesting compared to the rest.

  2. A good gallery: I can't stress this enough, without some solid images showcasing your product, there's a high chance I will skim past it. It doesn't need to be mind-blowing top tier design skills, just avoid blurry images and avoid screenshots that are illegible. A ton of tools like @Xnapper make it super easy to take beautiful gallery shots in seconds.

  3. A good description: The description is the first place I look to get an understanding of what a product is and does before I try it out. It helps me develop an angle to cover the product in. Without it, there's a high chance I'll only put it in the "maybe" pile.

  4. Maker comment: A maker comment is your chance to expand further beyond the description character limit, talk about yourself, your story, how you came up with the product, any struggles / wins along the way, and what the future holds.

  5. Tell me: Of course, sometimes I miss a product or two that deserved to be covered. I'm only human and I see a lot of products. That's why I tell everyone that if they think their product deserves the spotlight, send me your pitch to editorial@producthunt.co

I'm hoping this helps any maker aspiring to be featured in one of our newsletters! Also feel free to pitch me your products in the comments!

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Elly

So you're the one who writes ProductHunt's cool newsletter! I'm enjoying your newsletter!

Your tips for getting featured in the newsletter are really helpful! I've found that it drives quite a bit of user acquisition, so I think it's good for other makers to take note of them.

Joseph Burutu

Hey @aaronoleary
Thanks a lot for these insights. We shot you our pitch yesterday. Fingers crossed we get a feedback. 😊

Sean Howell

I'd love to see some guest editorial on the platform and newsletter that have stronger voice of the makers, especially the indie creators here who ofter are totally bootstrapping it. I often get my best inspiration and renewed grit from seeing the/their hustle. I'd love to see more of them asked to write....many of the top contributors read as if their fingers are bleeding from typing so much.

Kelvin Jones

Hi Aaron, thank you for the tips! We just launched AnonSwap - Anonymous Crypto Exchange today and would love to know if you think we qualify and what we could do to improve? There isn't much to feature in terms of a gallery but the screen shots are clear. In any case, all suggestions are welcome. We've built a crypto tool for users and makers.

Manu Goel

Thanks for this thread Aaron 👋. I caught this thread just in time and it helped me improve few things every time I went through it. I just sent my pitch to you.

Helena

Thank you Aaron for sharing the process, awesome to know yall manage to keep the community thriving!

Tetiana

Hello @aaronoleary I've just sent you my pitch about MultiDrive, we are launching next week: https://www.producthunt.com/products/multidrive?launch=multidrive
I hope you received it :)