Which activity within the Product Hunt launch brought you the most engagement?
By engagement, I mean upvotes, comments, shares – basically anything that helps your product get to the top of the voting.
Do you have an overview of which tactics were most effective in this regard?
When we launched a few years ago, it was probably DMs and push notifications within the app, where we had more users.
But it could be anything.
A viral campaign.
Being hunted by an internal member of the PH team.
An interview with a well-known person.
PR articles etc.
(I'm just giving examples. I want to hear your experience.)
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Indie.Deals
minimalist phone: creating folders
@adithya Wait, ellaborate this story :D
Super interesting thread. Thanks for starting it @busmark_w_nika
For me, what made the biggest difference was layering personal outreach with community engagement. Like many here mentioned, DMs are powerful but what really amplified things was being active in niche groups, Linkdln replies, and even Reddit subs weeks before launch. I wasn’t promoting just genuinely helping folks and showing up. That built trust.
Also, we noticed a huge spike when a few creators posted mini testimonials about our product on LinkedIn right before launch. It wasn't even a promo.
Curious to others here: did anyone try early beta access as a launch strategy?
minimalist phone: creating folders
@suvam_deo Who were those creators? Like influencers? How did you choose them? This is pretty interesting part to me tbh.
Deamoy
Everyone in the comments section mentions DM, but I'd like to know how to confirm the list of people who send private messages - that may be an earlier question!