SaaS Churn Benchmarks by North Metric - See how your churn compares at your MRR band
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Free SaaS churn benchmarks by MRR band: median and top-quartile monthly customer churn for five stages, from under $10K to $500K+ MRR, with the annual equivalent and how each figure is worked out. No sign-up. Pair it with the free churn rate calculator to find your own number.
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Update from the North Metric team: the SaaS Scorecard that launched here has been retired. In its place: free SaaS churn benchmarks by MRR band.
Is 5% monthly churn bad? It depends on your stage. Median monthly customer churn runs about 6.5% under $10K MRR and 3.1% at $100–500K. The page shows the median and top quartile for five stages, the annual figure, and how each number is worked out: https://www.northmetric.io/benchmarks/saas-churn-rate
To find your own number, the free churn rate calculator shows customer and revenue churn side by side: https://www.northmetric.io/tools/churn-rate-calculator
What MRR band are you in, and where does your churn sit?
Took the scorecard out of curiosity and was surprised how honest the grading felt, especially the weak spot it called out around our pricing review cadence. Quick and genuinely useful for a gut check.
@asel6akf Thank you, Asel! That pricing-cadence flag was the one almost nobody expected. We've since retired the scorecard and moved the same idea onto real data: the free churn report reads your Stripe and shows who's about to leave, why, and what's quietly leaking. Glad the gut check landed!
Cool idea. I wonder if instead of answering questions you could have this hook into somebodies existing analytics platform so it's more unbiased?
@averychernin Totally agree. Self-reported answers were the scorecard's honest limit, which is why we retired it. The free churn report now reads your Stripe billing data directly, so every number comes from real customers, invoices and cancels, not a questionnaire. You basically described where we went next 😄