J T

I built a tool to map buying committees and org charts for B2B sales (would love feedback)

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Hey everyone,

I’ve been building a product called Dealtree and wanted to share it here to get some honest feedback.

The idea came from a pretty frustrating pattern I kept running into during B2B sales.

I’d be in what looked like a strong deal. Good conversations, clear use case, a solid champion inside the company. But deals would stall or fall apart because I didn’t fully understand who else was involved in the decision.

There were always a few invisible stakeholders, people with influence or actual buying authority that I either missed or engaged too late.

My workaround was manual:
digging through LinkedIn, trying to piece together org structures, guessing reporting lines, checking titles like “VP”, “Head of”, “Director” and hoping I was talking to the right people.

It worked sometimes, but it was slow and inconsistent.

So I started building Dealtree.

What it does now:

  • generates org charts with real people data

  • helps map the buying committee for a specific deal

  • shows who likely has influence vs decision authority

  • suggests how to multi-thread your outreach

  • creates action plans to move deals forward

What’s interesting is that the product evolved a lot during beta. Early users pushed me beyond just org charts into actually helping with deal strategy.

It’s still early, but usable. You can try it here: https://app.dealtree.io

If you’re in sales, founder-led sales, or even building in this space, I’d really love to know:

  • how you currently map stakeholders

  • what part of this process is the most painful

  • what you think is missing from tools like this

Happy to answer any questions as well.

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