Munch.Video - Launch - Wednesday 18th - Take a look - Not just smoke and mirrors

Everything Munch can do — the full feature list + what's running under the hood

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I've been building Munch for a while and realized I never did a proper rundown of

everything it can do. The launch post covered the basics. This covers everything.

THE CORE LOOP

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Paste a YouTube URL, Vimeo URL, article URL, podcast RSS feed, or paste a

transcript directly. Munch extracts the content and Claude AI generates 8 pieces

of content simultaneously:

1. LinkedIn Post

2. X Thread

3. Newsletter Section

4. Carousel Slide Guide

5. YouTube Description + Tags

6. Pull Quotes

7. Marketing Email (subject line, preview text, full body, CTA)

8. SEO Blog Post

One input. Eight outputs. No per-format billing. About 60 seconds.

TRANSCRIPT EXTRACTION — WHY THIS MATTERS

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Most tools hit one YouTube endpoint. If it's geo-restricted, a non-standard

embed, or YouTube just blocks it that day, you get an error and that's that.

Munch runs multiple extraction strategies in sequence before giving up. Users

rarely see failures. When you do hit one, you can paste the transcript directly

and keep going.

Vimeo and article URLs have their own dedicated extractors. Podcast RSS feeds

parse episode show notes from the feed — pick an episode, load its description,

generate content.

Full transcript, not a preview. Content is processed at up to 100,000 characters.

Early versions only used the first ~5 minutes of a long video. That's been fixed.

BRAND CONTROLS

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Brand voice: Six presets — Default, Professional & Authoritative, Conversational

& Friendly, Bold & Direct, Educational & Thoughtful, Witty & Playful. Selected

voice is injected into every generation.

Custom brand instructions: Save your own freeform instructions that apply to

every generation. "Always mention our product name in the LinkedIn post." "Keep X

threads punchy." Stored on your account, applied automatically every time.

Output length: Short, Standard, or Long. Scales word counts proportionally

across all 8 outputs.

16 languages: Generate in English, Spanish, French, German, Portuguese, Japanese,

Korean, Chinese, Italian, Dutch, Polish, Arabic, Hindi, Turkish, Indonesian, or

Swedish. Same URL, different language, all 8 outputs.

AFTER GENERATION

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Regenerate any output: Not happy with one piece? Hit the regenerate button on any

card to get a fresh version of just that format — no munch credit deducted. Uses

your other outputs as context so the new version stays coherent. Up to 3

regenerations per munch.

Ask the Beast: A chat panel below your outputs. Ask Claude questions about the

content you just generated. "Make the LinkedIn hook more punchy." "What's the key

takeaway?" "Write a shorter version of the X thread." Powered by the same munch

as context. Monthly question pools by plan.

Favourite outputs: Star any card to save it to your favourites panel in the

sidebar. Your best-performing content stays accessible without digging through

history.

Share a munch: Generate a public read-only link for any munch. Anyone with the

link can view all outputs and copy them — no login required. Turn it off any

time and the link goes dead immediately.

Download all: Export all 8 outputs as a clean .txt file, labelled by format,

named after the video title.

Copy all: One button copies every output to clipboard in labelled sections.

Direct publish links: Each output card has an "Open in" row — LinkedIn composer,

X intent, Gmail/Outlook/Apple Mail pre-filled, YouTube Studio. Click and paste.

Buffer integration: Connect your Buffer account with a personal API key and

publish LinkedIn and X posts directly to your Buffer queue from the output card.

TEAM FEATURES (Small Business + Enterprise)

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Team seats: Small Business gets 2 seats, Enterprise gets 4. Invite team members

by email. They log in with their own accounts but draw from your shared credit

pool.

Team activity log: Owners see a collapsible activity panel showing the last 50

munches across the whole team — who ran it, the title, the source URL, and when.

AUTOMATION (Pro+)

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Webhooks: After every generation, Munch POSTs all 8 outputs to a URL you

configure. Optional signature verification with a secret. The payload includes

title, source URL, and every output field. Works with Zapier, Make, n8n, or any

custom endpoint.

Test button: Fire a test payload to your webhook before relying on it in

production.

ACCOUNT FEATURES

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Referral program: Every account gets a unique referral link. Your referee gets

50% off their first month. You get 5 bonus munches when they renew (~30 days

later). Cap of 5 referral credits per month per referrer.

Promo codes: Redeem codes for bonus munches or discounts.

Pay As You Go: 20 credits for $9 one-time. No subscription. Includes all 8

outputs including SEO Blog Post.

Annual billing: All plans have annual options. Pay upfront, get roughly one

month free, all credits granted upfront.

Bulk processing: Paste up to 10 URLs and run them all sequentially. Each costs

1 credit. Status updates per URL. Results open inline as each one finishes.

PLANS

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Free — 1 munch to try it

Creator $9/mo — 25 munches, 7 outputs

Solopreneur $19/mo — 55 munches, 7 outputs

Pro $49/mo — 130 munches, 7 outputs + webhook access

Small Biz $99/mo — 330 munches, 8 outputs + 2 team seats

Enterprise $299/mo — unlimited (50/day cap), 8 outputs + 4 team seats

Pay As You Go $9 — 20 credits one-time, 8 outputs, no subscription

Annual plans available on all tiers.

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WHAT'S RUNNING UNDER THE HOOD

(the stuff that proves it's not just smoke and mirrors)

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WHY CLAUDE?

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Munch runs on Claude — Anthropic's flagship model, not a cheaper alternative.

We made a deliberate choice not to cut corners on the AI layer because the AI

layer is the product.

Long-form content repurposing requires a model that can hold narrative across

800 words, match a brand voice consistently across 8 different formats, and

write something you'd actually publish — not something you spend 20 minutes

editing into shape.

We tested the alternatives. The difference was obvious.

You're not paying for a wrapper around a budget model.

SECURITY

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Your password never hits our servers.

Authentication runs through a SOC 2 Type II certified provider. We never store

or handle credentials. Non-Google signups use email OTP verification — no

passwords at all. Google signups through Google OAUTH2.

Your content doesn't train AI models.

What you paste in stays yours. Inputs are not used to train or improve any model.

Sensitive credentials are encrypted at rest.

Integration keys stored in the database are encrypted with a key that lives

separately in the environment — not alongside the data.

Payments are fully handled by Stripe.

We never see a card number, expiry, or CVV. Every payment event is verified

before we act on it.

Duplicate payment events are handled gracefully.

If the same event fires twice, we detect it and skip the second one. No

double-credits, no double-charges.

The database is locked down at the API layer.

Direct API requests to the database return nothing. All data access goes

through our application layer only.

Security headers on every route.

Standard protections against clickjacking, content sniffing, and permission

abuse — applied globally, not per-page.

Rate limiting on every sensitive endpoint.

Abuse is stopped before it becomes a problem, without locking out

legitimate users.

Outbound webhooks are signed.

When Munch sends data to a webhook URL you configure, you can verify the

request genuinely came from us.

Credits are protected against concurrent abuse.

The credit system is designed so parallel requests can't exploit a timing

window to get free generations.

No file uploads.

URL-only input. File upload endpoints are one of the most common attack

vectors in web apps. We don't have one.

ACCESSIBILITY — WCAG 2.1 LEVEL AA

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Munch targets WCAG 2.1 Level AA compliance, which aligns with the DOJ's

April 2024 ADA Title III rule for digital accessibility.

In practice that means:

- Skip navigation on every page — keyboard and screen reader users jump

directly to main content without tabbing through the header every time

- Proper semantic structure — every page uses landmark elements so screen

readers can navigate by region (main, header, nav, aside, footer)

- Correct heading hierarchy — single H1 per page, no skipped levels

- Live regions — error messages, success banners, and status updates are

announced by screen readers without the user having to hunt for them

- All interactive elements have descriptive labels — icon-only buttons,

form inputs, and disclosure toggles all communicate their purpose to

assistive technology

- Toggle state communication — collapsible sections announce

expanded/collapsed state correctly

RELIABILITY AND INFRASTRUCTURE

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Infrastructure sized for real load.

Long videos — 45-minute conference talks, full podcast episodes — need time

to process. We run on a hosting tier with a 300-second function timeout

specifically because cheaper tiers caused failures on long content.

Multiple fallback strategies for transcript extraction.

If the primary method fails, we try the next one automatically. Most users

never see an extraction failure because we keep trying before giving up.

Error monitoring and session replay.

Unhandled exceptions are captured with full context. When something breaks

in production, the information to reproduce it exists before a user has

to describe it.

Structured performance logging on every generation.

Timing, method used, token count, success or failure — the data exists to

spot a degrading strategy before it becomes widespread.

Automated dependency monitoring.

Checks run every 30 minutes across all core services. Alerts fire

immediately if anything degrades.

Operational alerts with context.

Failures surface with enough information to act on — user, plan, URL,

error type. Nothing fails silently.

DATA AND CANCELLATION

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No vendor lock-in on your content.

Every output is copyable, downloadable as .txt, and shareable via a link

you control. You can take everything and leave at any time.

Cancellation is end-of-period.

You keep full access until your billing period ends. No immediate cut-off.

Responsible disclosure.

If you find a security issue, security@munch.video comes directly to me.

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The short version: it's built for production, not a demo. The features are

real, the security is real, and the infrastructure is sized for actual load.

First munch is free at munch.video.

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