We built a CRM for businesses that run on WhatsApp

Because 63 million Indian SMEs deserve better than Excel sheets

Hey Product Hunt 👋

I want to be upfront — this isn't a polished startup story. 
It's a messy one. And I think that's why it might resonate.

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A year ago I visited a friend who runs a clothing store in Surat.

He was doing well — genuinely well. Good products, loyal customers, 
decent revenue. But when I sat with him for a day, I watched him do 
something that stuck with me.

Every 10 minutes he picked up his phone and manually replied to 
WhatsApp messages. Product questions. Price inquiries. Order 
follow-ups. Complaints.

From 9AM to 11PM.

I asked him — "Do you have any system for this?"

He looked at me and said:

"Bhai, yahi system hai."
(Translation: "Brother, this IS the system.")

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That line is why WakFlow exists.

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We're not solving a problem we read about in a research paper. 
We genuinely spent months sitting with business owners — real estate 
brokers in Jaipur, clinic owners in Pune, D2C founders in Delhi — 
and asking them one question:

"Walk me through your actual day."

What we found wasn't a technology problem.
It was a tools problem.

The tools that exist were built for someone else.
Wrong language. Wrong payment system. Wrong assumptions about how 
businesses here actually operate.

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So we built three things:

A CRM that treats WhatsApp as the primary channel — not an 
afterthought. Leads flow in automatically, follow-ups happen without 
reminders, and nothing slips through.

A shared inbox so entire teams can work from one WhatsApp number 
without passing a phone around. Sounds basic. Wasn't available in a 
way that worked for this market.

An AI agent that handles sales conversations, sends product photos, 
and processes payments — even when the owner is asleep.

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What surprised us most wasn't the product.

It was the reaction when we showed the first version to that friend 
in Surat.

He watched the AI bot take an order at midnight, confirm it, and 
send a payment link — all automatically.

He just kept saying "yaar..." over and over.

He didn't say it was impressive. He said:

"This is the first time I feel like I can actually take a day off."

That was the moment we knew we were building the right thing.

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8 months later:

500+ businesses are using WakFlow across India.
We've never run a single ad.
Every customer came from another customer.

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I'm sharing this today not because I think we've figured everything 
out — we absolutely haven't.

But because Product Hunt has always been the place where builders 
share things they genuinely care about. And I genuinely care about 
this.

If you've ever built something for a market that mainstream tech 
ignores — you'll understand why this matters to us.

Happy to answer any questions about what we built, why we made 
certain decisions, or what surprised us along the way.

And if you know someone running a business on WhatsApp and Excel — 
send them to wakflow.com. They'll thank you. 🙏

— [Kanishq], WakFlow 🇮🇳