The Life of a Social Media Manager is an analysis based on 300 survey respondents and 11 interviews with social media managers. The study is a collection of statistics and quotes and covers multiple topics: education, tasks, goals, challenges, satisfactions.
๐ช 10 months of work
๐ฉโ๐ป 300 social media managers surveyed
๐ค 11 experts interviewed
๐ 3 chapters
๐ 1 report
This study will help you understand the good, the bad, and the ugly of a social media managerโs life.
Here are some key findings:
๐ Social media managersโ primary tasks are creating content (50%) and strategies (45%).
๐ Their goals are to increase brand awareness (85%) and grow the brandโs audience (75%).
๐ Social media managersโ challenges are generating engagement (65%) and publishing engaging and unique content (49%).
๐ Instagram is the most used platform (87%), followed by Facebook (73%).
๐ 50% of the respondents rated their job performance as good.
If you have any questions, feel free to ask! ๐
I'm so happy to see how well this turned out. I know @theodora_stanciu put a lot of heart and soul into this so kudos for creating such a thorough study on what the life of a social media manager is all about.
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