Are we now writing content for two audiences?

For a long time, content strategy was mainly about one audience:

People.

But with AI assistants becoming another way people discover information, there seems to be a second audience:

AI systems.

Your content needs to be useful and readable for humans, but also structured clearly enough for machines to understand your brand, expertise, products, and context.

So I'm curious:

Has this changed the way you create content?

Or are you still following the same content strategy you used before AI search became a thing?