An intro to personas! - We’ve put together a stellar intro to all things personas!

Launching a new product or feature? You’ll need personas for that. Revisiting a battle card? You’ll want personas to help shape that too. Building a product demo? Personas, personas, personas! We can’t stop going on about how important they are here at PMA, so much so, we committed to writing 20 pages of persona eBook goodness in order to drive it home. That’s right. We’ve put together a stellar introduction to all things personas in a handy little electronic book so you can create products your prospects are crying out for and help your sales and marketing folks push more deals over the line. This eBook has all the answers to your burning persona questions, like: - Why are personas important? - How many personas do I need? - How do I create personas? - How do I use personas effectively? - Where can personas be used? - How do I apply the Jobs-to-be-done formula? Download your free copy on us and unlock your potential to create the most complete pictures of your personas.

Thanks for sharing, Richard! Personas are often not prioritized but are an important piece to the puzzle.