Product marketing among the C-suite - 📢 C-suite put product marketer level of influence at 7.6/10

Since our inception, we’ve done a lot to understand and elevate the role of product marketing from the inside out. This time, we wanted to look at the role from a different lens - through the eyes of the C-suite. So, we put ourselves in front of 173 execs and got to work on understanding things like: - Are they aware of the role full stop? (Spoiler alert: most of them are (phew!)) - How do they describe the role of a product marketer? - How much support do they provide their PMM function? - What do they think a product marketer’s career progression should look like? - Download all 39 pages for tons more 👇 A sneak-peek of what’s inside: 👎🏻 1 in 10 execs who don’t have a PMM function haven’t heard of the role ♞ 67% say product marketing is a strategic position 🙋 67% always invite product marketing to leadership meetings 💪 The average level of support given by execs, to PMMs, is 8.5/10 📢 C-suiters put product marketers’ level of influence at 7.6/10