100,000 GitHub Stars
Supabase just hit 100,000 GitHub Stars. They also announced 8,000,000 developers building with Supabase.
S/O to @copple @antwilson and the @Supabase team 👏👏
Supabase isn't just among the most-starred repositories on @GitHub, [1] it's also among the most-loved products on @Product Hunt. [2]
Here's a brief recap of their history here.
A brief history of Supabase on Product Hunt
Fun facts?
They've launched on Product Hunt 16 times
They first launched in 2020 as an alpha version
They ranked #1 Product of the Day on their fourth launch
My key takeaways: Product Hunt definitely is a great place for developer tools. First launched in 2020 as an alpha version, Supabase has kept launching since then, and it paid off. Four years later, they went GA, ranked #1 Product of the Day / Week / Month / Year (runner-up).
Just launch.
References
[1]: Supabase in the Top 100 most-starred repositories on GitHub
Replies
What do you think drove the consistency in their launches
great question - they have this key principle: Fixed timeline, flexible scope. Every 3-4 months, they launch something new.
@antwilson wrote an insightful post about it here: How we launch at Supabase
Why do you think dev tools perform so well here
good question - my $.02: @Product Hunt is an awesome place for founders and, according to @Supabase's State of Startups 2025, [1] they're mostly technical. they might hang out here to discover new (dev-first) products to get to where they want faster.
[1]: The State of Startups 2025 - Key Takeaways
How important was timing versus product quality
What would you replicate from their playbook?
@rors, their Head of Growth and now COO, shared some insights in this AMA session. [1]
TL,DR:
It starts with a great product
Talk to as many users as possible
Write helpful content
Run launch weeks to maximize compound effect
Engage with the community
[1]: AMA session on Product-Led Growth with Rory Wilding, COO at Supabase (2023)
How much did open source shape their traction
Would this strategy work for non dev products
what kept people coming back to each launch
Was Product Hunt a driver or just amplification
Do you think GA timing mattered more than alpha
How much of this brand versus product?