I write long, technical posts that bring in clients. That part works. What stopped working was distribution. SEO plateaued, and social feeds shifted to video. My best posts—the ones that took weeks to write—were just sitting there gathering dust. I looked into video. Hiring editors cost $300–$1,000 per video. To repurpose my backlog of 50 posts, I was looking at a $15K–$50K bill. For content I already wrote. So I built Blog2Video. It brings your content to life