AI isn’t the product, it’s the foundation that lets you reimagine the product.

Everywhere I look, AI is quietly slipping into the background of how we work. It writes our drafts. It organizes our notes. It even suggests the next email before we’ve finished typing the first one.

But what fascinates me most isn’t the flashy AI demos it’s the invisible layer where AI becomes infrastructure.

When we were building TaxHero AI, we didn’t set out to “create an AI product.” We set out to solve a founder headache: bookkeeping and taxes that eat weekends and come with $25K penalties if you slip.

AI just happened to be the right co-founder:

– It categorizes messy bank data into clean books

– It reminds founders of deadlines before they become disasters

– It guides them through filings without drowning them in forms

AI isn’t the product, it’s the foundation that lets you reimagine the product.

Curious: where have you seen AI shift from “feature” to “invisible infrastructure” in your own work or industry?