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Casper Brix

Getting new b2b customers: What works best for you?

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I used to rely 100% on paid meta ads. Now, my marketing mix for my B2B acquisition flows looks a lot different - and unique to each company. Some e.g. rely 100% on boosted Reels with DM's driving conversion. Other 100% on LinkedIn marketing. What works for your business and why? 🤔
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Vaibhav
I find cold calling or emailing the best way and attempting to find a 'large' customer because that works as an anchor.
Vaibhav
@casper_brix So far, I have only tried it organically and manually through LinkedIn.
Luka B
Cold emailing works bets for us. Identifying your ICP is very important but you also have to consider a wider audience. If your interested in learning more feel free to contact me on LinkedIn and I will try my best to give you the best advice possible. Cheers.
Tom Rudnai
Depends on ICP hugely, i think. If you're selling Sales Tech, Cold Calling 100%. If you're selling to technical personas, communities work great. Also put the product front and centre and let them play around with it.