Helping builders who know good design when they see it, but need help creating it

Hi folks 👋

I'm Tom, a service designer based in London. I'm excited to share Pirouette.Design a project born from my own struggles with design.

When building my design portfolio, I knew what great UX looked like (think Stripe, Airbnb, Basecamp), but translating that knowledge into actionable improvements was the hard part. I needed clear, specific guidance – not just inspiration.

That's why I built Pirouette. It's a web app that gives non-designers confidence in their design decisions by analysing pages across 7 key areas:

Visual Hierarchy – Layout and element prioritisation

Typography – Font choices, sizes, readability

Color & Contrast – Accessibility and visual appeal (WCAG compliance)

Whitespace – Breathing room and balance

CTA Design – Call-to-action effectiveness

Mobile Responsiveness – Cross-device compatibility

Loading Performance – Speed and optimisation

We're launching soon and actively looking for beta testers to help us refine the experience. Would love your feedback! 🚀