Hey everyone. I'm Sina, a Strategist.

I’ve always been the person who needs to understand why something works. Not the surface answer, but the underlying mechanism. That habit followed me everywhere: school, work, relationships, even how I look at products and brands. It’s the reason I ended up shaping strategies instead of following them.

For the past six years I’ve worked across marketing and strategic roles, learning how people behave, how businesses operate, and how ideas gain traction in the real world. Today I help founders build brands and products people actually care about by integrating psychology, strategy, and systems into growth that’s predictable, scalable, and compounds over time.