hi everyone, i’m Emma Bauditz, head of brand at K.B and part of the team behind hirebetter.io ✨

I’m originally from Denmark but moved to Málaga to join a small startup with a big vision, and today my work focuses on brand identity, storytelling, and helping founders communicate their value with clarity and confidence.
I share a lot of my journey on LinkedIn, where I write about personal branding, startup life, and what it really takes to build something from scratch.
That experience shapes how I approach our product narrative, positioning, and visual identity at hirebetter.io, where our goal is to turn complex hiring processes and recruitment workflows into simple, human, and genuinely helpful AI-driven automation.
I’m excited to share our launch here on Product Hunt and would love to connect with others who care about building thoughtful products and strong brands! 🤗

Replies