How do you make your product instantly feel like it's for them?
by•
We’ve had tweets hit thousands of views… and get zero users.
But when we DM someone with a clear pain point, they sign up in 10 minutes.
That’s when it clicked:
Marketing isn’t about reach — it’s about resonance.
So we’ve started shifting our approach:
Listen more than we talk — steal your users’ words and use them back in your copy.
Lead with real-life use cases — not vague “benefits,” but actual before-and-after moments.
Get close — cold DMs, early calls, even rough demos. Hand-to-hand discovery > mass reach.
This early-stage work is messy, but worth it.
When someone lands on your page and says, “Wait… this is exactly what I needed” — that’s gold.
How are you approaching positioning?
What’s helped you create that “this is for me” moment?
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Replies
minimalist phone: creating folders
Personalised approach overweights mass announcements. Me too. If I don't write to people, they do not feel "addressed". The level of obligation and commitment increases when you touch their person directly. :-)
Kalyxa
@busmark_w_nika Absolutely agree — personal connection creates real commitment. When you speak directly to someone’s specific pain, it stops feeling like marketing and starts feeling like a conversation. That’s where trust and action really begin.
Pokecut
I’ll screenshot real Slack/Discord complaints and use those as “before” scenarios side-by-side with our product as the “after.” People love seeing their real struggles reflected, and it sparks that “finally, someone gets it!” moment.
Ask what they hate about your competitors.
Easy way to build your USP.