How often do you buy SaaS products on Black Friday?

I don’t specifically search for discounts, but if I come across a great SaaS product with a good BF discount, I’ll definitely give it a try

I typically would not wait until black friday to buy a saas product - i make the purchasing decision on the spot when i need it

If I use the tool I want to know about the BF deal, so If I got an email - I'd def buy to save.

I don't usually go for software on BF, but this year with all the tools coming out or currently out that I am using, I might purchase a couple.

@lakshya_singh Can't think of a SaaS product that I wanted so bad but was expensive, so I had to wait for Black Friday Sale. Black Friday sale usually triggers an impulse buy, where you know the product exists but its out of your budget through out the year so you wait for that black Friday sale. OR its a product that you use through out the day and black friday sale only sweetens the deal. So my recommendation for a SaaS product would be to focus on your email campaigns, try retargeting customers who loved the demo but did not purchase or existing customers you can make a bulk payment. For new customers I feel its gonna be tricky.

I feel that i would go for actual shopping rather than SaaS shopping on black friday

I tend to use Black Friday as a chance to renew subscriptions for SaaS products I already use and love. The discounts make it worthwhile, and it's a way to support the companies behind the tools I rely on.