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I’m Sara, I’ve made Tech YouTube videos for a decade and just launched a desk accessory brand. AMA 🔥

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I’m Sara Dietschy (rhymes with peachy), I’ve made Tech YouTube videos for a decade and just launched a desk accessory brand. AMA. Hey Product Hunt! I’m a YouTuber who is obsessed with tech products and creative spaces. I launched LAB22 (https://geni.us/LAB22) last week. It’s the ultimate line of Tech Stands: Adjustable, Functional and Super Good Looking. LAB22 has been over a year in the making and WOW has it been a journey. I couldn’t do it without my friends at Moment and I am SO stoked about how it all came together. Ask me anything about the process of making LAB22, launching my first Kickstarter (nerve-wracking) or how I make YouTube videos! Anything really! I'll be answering questions on the 30th of August!
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Sefi Keller
Hi Sara 👋🏻 Can you please describe your video editing flow?
Sefi Keller
@saradietschy thanks for the detailed answer! My wife is also a YouTuber and I'm a proud member of team Resolve :) She started making videos when COVID started since there were no more tourists around for her to guide. Now her channel has 1.2M subscribers. I've built a tool to save her time in video editing that might be relevant to you as well. It automatically detects and cuts silences and speech disfluencies. Basically, it does the boring "rough cut" for you. You can find it here: https://www.gling.ai/ I'd be honored to have you try it ☺️
Sefi Keller
Furkan Akyurek
Congrats! Especially the magnetic iPad stand looks super slick
Scott Kosmach
Congratulations on releasing a product to the market. I too funded a physical product on Kickstarter back in 2016. So my question is through the lens of what might have changed from then to know. 1) How did you source your manufacturing? Has the increase in tariffs and inflation in the last 5+ years influenced your decision? 2) How did you garner attention to the campaign leading up to the launch? Minus the large following you have, which by the way congratulations on your success! Your content looks really high quality. Watching your interview with the Zuck as I write this. 3) What are some suggestions for founders looking to create content to build a community around their product from early building stage to launch? Are there any hacks to maintain production value while not taking away focus of the core project? Anything short of cloning Kyle.
Yang
What's the hardest or most painful part of your job?
Allen
How do you differentiate your products from others in the market that provide the same functionality, build materials, but at lower price points? Do you feel that the Moment Markup puts your products just bit out of reach from your longtime supporters and potential Peachy fam members? What made you decide not to put any of your 'Peachy' branding and identity (logo, color) on any of the products? How should we view the Lab22 brand in relation to your longtime 'Peachy' branding? Thanks!
Jaybod
Congrats to LAB22.. I hope someday you can help me to "make a YouTube video", for my newly released product Jaybod..
Debajit Sarkar
Thanks for your time Sara. I would like to know 1.how did you identify your customers? 2. how did you reach out to a prospect for the first time?
Tariq Waseem
Congrats and wish you the best!
Prent Dossey
@tariq_waseem1 What do you think about presenting your work on other platforms? For example, many authors use YouTube to publish their main material and engage in advertising or meeting viewers through Instagram or Facebook. Do you want to become a public person who will manage several social networks at the same time, and is this your goal? Also, I'm wondering how you feel about promoting videos through services like https://www.tubeboost.net/buy-cu.... Is it okay to gain popularity this way, or do you think it's unethical? Thank you.
Aaron O'Leary
Hey Sara! Thanks for taking the time to do this AMA, I've been a fan for years now! My question is where did the idea come from for Lab22? I adore the look of the iPad stand and I'm excited to pick one up!
Anne Robertson
Hi Sara! Best wishes for your launch! Wondered how long did you have to prep before launch and what did you wish you had spent more time on? We are launching our new product soon and wanted to learn more through those who have done it! Thanks so much!
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