Is lack of analysis the real reason Meta Ads feel expensive?

Everyone's complaining Meta Ads are getting expensive. CPMs are sky high.

But when you dig deeper in data, there could be multiple reasons for cost spike. Maybe a creative fatigued a couple of days back & you're still running with it.

Maybe a certain placement is overspending quietly. Maybe a certain demographic stopped converting.

These tiny changes compound fast. If no one is analyzing daily or weekly, the account looks like it’s “getting costly,” even though the platform didn’t change - the overlooked details did.

Curious to know your take:

Are Meta Ads truly getting more expensive, or is it the lack of time to analyze what’s actually happening?