Onboarding emails: how many do you send for your app...and do you read the ones you receive?
Each month, I clear approximately 1,000 unread emails from my inbox. I explore a lot of products - including looking for potential Korgi integrations - and signing up triggers a trickle to a flood of emails. Some apps send multiple emails a day in the first week.
I rarely read or open them because for me, learning in one space, then trying to apply that information in a different space, creates inefficiency and friction. I want to act as I learn, in the app, with great onboarding tours, intuitive UI, etc.
We send one onboarding email and update our in-app experience frequently to keep reducing friction - and to uphold the "one productivity workspace" promise that's at the heart of our app.
How do you manage onboarding sequences - the ones you send, and the ones you receive?



Replies