Ankur Mandal

We built an AI engine to simulate consumer behavior for all your marketing decisions

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Hey PH folks 👋

I’m Ankur, founding member at DoppelIQ.

Early-stage teams constantly make high-impact decisions (pricing, positioning, creatives, channels) before they have enough real user data.

So we built DoppelIQ Atlas - an AI consumer simulation engine that lets you:

  • Run what-if scenarios on marketing and product decisions

  • Simulate responses across 100,000+ consumer simulations

  • Explore outcomes before launching campaigns or features

What’s different

  • The simulations are grounded in US Census–based demographic and behavioral data

  • Designed for startups making irreversible decisions with limited data

  • Built to complement analytics, not replace them (use it before telemetry exists)

Use cases we’re seeing

  • Testing positioning and messaging

  • Comparing go-to-market strategies

  • Stress-testing campaign ideas before spend

We’re early and actively learning.
Would love feedback from founders, PMs, and marketers on:

  • Decisions you struggle to validate early

  • Where simulations could (or wouldn’t) help

  • What you’d never trust AI to decide

Happy to answer questions 🙌

Please find the link to the Product page in the comments.

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