David Martín Suárez

Why is UX benchmarking still so manual in 2026?

If you’re a designer, PM, or growth person, you probably know the drill: You spot a competitor flow you want to study, then you start screenshotting, naming files, pasting everything into Miro/Notion/Figma, trying to recreate the “real” navigation, and adding notes that end up scattered everywhere.

It works, but it’s slow, messy, and hard to share.

That’s the pain point that pushed me to start building BenchCanvas.

What I’m building:

BenchCanvas turns any URL into a visual UX map:

  • Paste a URL

  • It auto-captures the key screens (landing, signup, onboarding, pricing, settings, etc.)

  • Organizes them on an infinite canvas as a real flow diagram (based on navigation)

  • Lets you annotate, comment, and share

  • Adds AI insights on patterns, heuristics, and improvement ideas

The idea is to stop stitching together 3 or 4 tools just to do a basic competitive teardown.     

Quick question for you

If you could press a button and get a clean, shareable “competitor UX map” from any URL, would you use it?

If yes, I’d love your feedback:

  • What’s the most annoying part of your current benchmarking workflow?

  • What would you need for this to become a weekly tool?

(If you want early access, I’m opening a small waitlist.)

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