Shannon Murdoch

Why marketplace partner rankings shouldn't be buyable

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Every major B2B directory (G2, Clutch, etc.) eventually lets vendors pay for placement. I've made the opposite bet β€” rankings on Web3Connect are 100% merit-based, weighted by verified reviews. A two-person audit firm with great reviews outranks a well-funded competitor with none.

This means we're leaving money on the table from day one. But in a space where a bad audit can mean a $100M exploit, we think trust matters more than ad revenue.

Am I naive, or is this the right call? Curious what the community thinks.

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