Why we made the core features Free Forever (and how we survive)

We debated the pricing model for weeks. Ultimately, we decided that visibility (Live Prospecting) shouldn't be gated behind a paywall. Small businesses need that data the most.

So, the core stack (Widget, Heat Scoring, Live Handoff, History) is $0. We only monetize via optional 'AI Power-Ups' (like Agent Coaching and Automated Outreach) for teams that are scaling.

We hope this aligns incentives: we only make money if you grow big enough to need automation.