Facebook Place Tips - Using beacons to show relevant information at your location

One of the biggest problems with beacons is that to push content, a consumer has to have a related app installed. If you're in Macy's you need the Macy's app. Facebook is in a great position to solve this problem. They already have tons of information on locations, relationships with these places, and the Facebook app is on almost everyone's phone. In addition to Place Tips, Facebook could push you special deals and information based on you location. Who else could do this? Foursquare, Yelp, Apple, and Google. That's a really short list.